Now, you should have a blog full with content you have
passionately written. It should be a very interesting grapevine for the
community of your chosen niche, as opposed to a lifeless factsheet.
However, no matter how delicious your content is, if
there is nobody to read it you can’t generate profit from it. Traffic is the
lifeblood of your blog. In order to attract people, you must offer attractive
information. Simple enough.
However, to get traffic onto your site, you have to think backwards. Where do people look when they need information? Yes, they search using search engines like www.google.com, www.yahoo.com and www.msn.com, to name a few more popular ones. So, to get these people on your blog, your blog needs to rank high on search result pages of these search engines. When these people search for information through the search engines and see your site among the top results, they will naturally click through to your blog!
The art of getting your blog or website onto high
rankings on search result pages is called search engine optimization. It is a
very complex and hard subject to master, but that doesn’t stop us from learning
simple yet effective techniques to conquer the search results for certain
keywords. The more complex techniques are usually needed to fight for very
competitive and general keywords such as “fat loss”, but I’ll teach you how to
overcome that later.
For now, let’s determine the keywords that you want to
optimize your site for. For example, your blog talks about tech gadgets. Now,
you’d want to check in Google whether it is a very competetive keyword. At this
time of writing, there are 29, 000 ,000 search results. Think you can beat 29,
000, 000 sites at your first attempt? I don’t think so.
Now, let’s try to narrow down our scope. Let’s look for “technological gadgets” instead. At this time of writing, Google lists 792, 000 results. That’s more manageable, but you’d like to search for more focused keywords. However, let’s optimize your blog for “technological gadget” just for the sake of learning.
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